Google plans to test advertising within its newly launched AI Mode, as reported by Adweek. This feature, currently in beta, allows the AI to perform multiple concurrent searches and deliver intricate, multi-part answers to complex questions. Although ads are not immediately accessible in this mode, Google intends to apply insights gathered from its earlier experiences with ads in simpler AI Overviews to refine ad placements within AI Mode in the future.
Google will "explore bringing ads into" its new AI Mode, aimed at delivering comprehensive responses to user queries through multiple searches.
The integration of ads into Google AI Mode will leverage insights from previous experiences with ads in AI Overviews, which are simpler AI-generated responses.
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