Google is exploring the introduction of advertisements in its new AI Mode, which currently conducts multiple searches for in-depth responses to user queries. Although ads are not presently available in this mode, the company intends to apply insights from existing ads in AI Overviews to shape future ad integrations. Ads in AI Overviews have received favorable feedback from users, but some advertisers express concerns that ads in AI Mode may appear overly intrusive, suggesting that creativity will be essential for effective engagement in this context.
"Ads within AI Overviews are typically sourced from existing Search and Shopping campaigns, appearing beneath the AI-generated responses under a 'Sponsored' heading."
"Melissa Mackey, head of paid search at the consultancy Compound Growth Marketing, said she finds ads in AI Overviews 'compelling' because they may 'do a better job of answering user questions than the regular search engine results pages.'"
"However, Mackey is more skeptical about ads in AI Mode, speculating that they could feel more intrusive to users."
"Google will 'leverage learnings' from ads products built into AI Overviews to inform its approach to advertising within AI Mode in the future."
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