Google's parent company Alphabet is set to release its fiscal first quarter earnings amidst trade tariff concerns. Though analysts predict revenue and EPS will not be significantly impacted, attention is on forward guidance for the second half of the year. With recent drops in e-commerce transaction velocity and shifts in ad search strategies due to generative AI adoption, the digital ad landscape is changing. Analysts estimate Q1 earnings per share of $2.01 on revenue of $89.1 billion, signaling growth compared to previous year figures.
In Q1, analysts expect Google to post earnings per share of $2.01 on revenue of $89.1 billion, a significant year-over-year increase.
Analysts are cautiously optimistic that the upcoming fiscal report won't show immediate tariff impacts, but are vigilant about potential future guidance.
Agencies are reevaluating ad strategies as more users embrace generative AI, highlighting shifting trends in digital advertising and customer behaviors.
With Alphabet's shares down more than 19% year to date, the upcoming earnings report is critical for gauging the company's financial posture.
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