Danny Sullivan, Google's Search Liaison, reiterated that Google does not have a brand-ranking system that automatically boosts the visibility of larger brands. He emphasized on social media that brand recognition relates to search signals but does not imply a preferential ranking for big brands. Sullivan clarified misconceptions from discussions at recent events, sharing that while brand recognition might correlate with certain ranking factors, Google's algorithms are neutral regarding the size or popularity of a brand. This statement reflects Google's longstanding stance on its ranking system's impartiality.
"but no, we don't have a brand-ranking system."
"People recognize something (of whatever size) as standing out. And that in terms of search, that may correlate with signals we use to reward content."
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