The TTPA 'unfortunately introduces significant new operational challenges and legal uncertainties for political advertisers and platforms,' making compliance exceedingly difficult and potentially unmanageable.
The TTPA defines political advertising so broadly that it could cover ads related to an extremely wide range of issues that would be difficult to reliably identify at scale.
Key technical guidance may not be finalized until just months before the regulation comes into effect, adding to the uncertainty for advertisers.
Other jurisdictions have implemented similar laws, making compliance challenging; for instance, Meta faced significant penalties for failing to adhere to Washington State's regulations.
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