The article discusses recent updates made by Google to its AI Overviews, which allegedly improved link accessibility for users. Although Google's spokesperson asserts that these changes occurred in May 2024, there is skepticism about the accuracy of this timeline, as significant updates were noted to take place later in August 2024. Moreover, Google states that users clicking from AI Overviews reportedly engage longer on websites than from standard search results, raising questions about how this data is tracked. The article emphasizes a lack of transparency around the actual impact on referral traffic for publishers.
A Google spokesperson said Google has made updates since AI Overviews went live last May to add more links and make it easier for people to click those links and visit sites.
Google knows people spend more time on your site after clicking from an AI Overview than a normal search result. How the heck does Google know this?
AI Overviews are one of our most popular Search features, making it easier for people to find information, and opening up new opportunities for people to connect with creators and businesses on the web.
Publishers don't really know how Google AI Overviews is impacting their referral traffic.
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