Google is rolling out a feature allowing advertisers to generate images of adult people and faces using text prompts across various campaign types, including Performance Max and Display. However, they strictly prohibit generating images of public figures, minors, or sensitive content. Additionally, a beta is introduced for retailers to compare campaigns using text, image, and video assets, including those generated by AI, versus configurations without additional creative materials, building upon earlier experiments with Performance Max campaigns.
"Google says that you won't be able to generate images of prominent figures, like politicians and celebrities, children or minors, or other sensitive content with this process."
"Now, we're introducing a beta for retailers who have campaigns with product feeds, but haven't uploaded additional creative assets."
"Compare the impact of adding text, image and video assets to your campaign - including assets built with generative AI - against your control configuration with no assets."
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