Starting April 21, 2025, Google will update how it counts clicks in Google Merchant Center, aligning it with Google Ads' reporting standards. This change aims to reflect varying advertising formats and their specific types of interactions. Currently, all interactions in Merchant Center are categorized as product clicks, but post-update, they will share a unified definition with Google Ads. Users should expect alterations in their current and historical click data in Merchant Center, while Google Ads reporting will remain unaffected.
As of April 21, 2025, we're updating Google Merchant Center to align click reporting with Google Ads.
This change reflects new advertising formats that have different types of interactions.
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