A federal judge ruled that Google engaged in anti-competitive practices, effectively creating an illegal monopoly in the online advertising market. Judge Leonie Brinkema backed the Department of Justice's claims that Google willfully manipulated the ad server and exchange markets to dominate the industry for over a decade. This judgment follows another antitrust defeat for Google regarding its search monopoly. Google plans to appeal while maintaining that their practices benefit competition, claiming many alternatives are available for publishers.
Google is accused of willfully engaging in anti-competitive acts to dominate the online advertising market.
Judge Leonie Brinkema's ruling is expected to fundamentally reshape the digital ad landscape.
Google claimed that their tools do not harm competition, asserting that there are many options for publishers.
The Department of Justice argued Google's control spans the full advertising technology stack which harms competition.
Collection
[
|
...
]