AI-generated answers have become a prominent feature in search results. Many brands have limited or no visibility into how AI systems describe them to customers. This shift changes the search strategy that previously focused on ranking within traditional “10 blue links.” Marketers and founders need to respond to the new search behavior created by Google’s changes. A startup positioned around the AI search shift aims to help address the visibility gap for brands. The focus is on understanding what the changes mean and determining practical actions for marketing and business strategy under AI-driven search answers.
"Google I/O made it official: AI-generated answers are now front and center in search, and most brands have almost no visibility into how AI is describing them to their customers. For anyone who has spent years building a strategy around 10 blue links, the rules just changed in a pretty significant way."
"AI-generated answers are now front and center in search, and most brands have almost no visibility into how AI is describing them to their customers. For anyone who has spent years building a strategy around 10 blue links, the rules just changed in a pretty significant way."
"On this episode of TechCrunch's Equity podcast, Rebecca Bellan caught up with Matt Thompson, VP of partnerships at Scrunch, a startup positioning itself at the center of the AI search shift, to talk about what Google's changes mean and what marketers and founders should actually do about it."
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