Canada's Competition Bureau has initiated legal action against Google, claiming the tech giant is engaging in anti-competitive practices in online advertising and is monopolizing the market.
Google refuted the accusations, highlighting the fierce competition in the online advertising space, asserting that both ad buyers and sellers have ample choices that negate any monopolistic claims.
Similar to ongoing legal challenges in the U.S. regarding Google's advertising monopolization, Canada's lawsuit seeks to compel Google to divest parts of its ad tech tools.
The U.S. Justice Department's previous proposals to dismantle Google's market control were labeled 'staggering', indicating the significant implications such a breakup could have on the industry.
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