Google announced it is scrapping its plans to get rid of third-party cookies and will instead introduce a feature for users to control their browsing experience. This decision marks a major turnaround from their previous stance on enhancing user privacy.
Google had initially aimed to deprecate third-party cookies by introducing the Privacy Sandbox, which sorts users into ad categories via Ad Topics API. This approach aimed to balance user privacy and targeted advertising needs but is being reconsidered.
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