Google parent Alphabet is urged to block a mass lawsuit accusing it of abusing dominance in online advertising. Lawsuit seeks damages of up to $16.9 billion on behalf of UK publishers.
The case involves allegations of anticompetitive behavior by Google and lawsuits in both the UK and the US, amidst ongoing regulatory probes into Google's adtech business by authorities.
Google strongly denies allegations, stating its impact in the adtech industry is procompetitive. Multiple fines by the European Commission and ongoing lawsuits in the US add to the legal challenges Google is facing.
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