The U.S. Justice Department has recommended that Google divest its Ad Exchange and Ad Manager to restore competition in the online advertising market. Following a court ruling that found Google guilty of maintaining an illegal monopoly, the DOJ is engaging in ongoing litigation aimed at curbing Google's market manipulation practices. The proposed divestitures are essential for advertisers and publishers, ensuring non-discriminatory bidding and ad placements. Additionally, the DOJ is analyzing broader implications for Google's market dominance in both advertising and search.
The United States Justice Department is pushing Google to divest from its Ad Exchange and Ad Manager to foster competition in online advertising.
The DOJ's call for divestiture aligns with its findings that Google holds an illegal monopoly in online advertising, manipulating the market against competitors.
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