Google is introducing new generative AI sampling tools to enhance its shopping options, focused on allowing users to virtually try on makeup and clothing. With a new makeup try-on feature, users can explore celebrity-inspired looks directly on their mobile. Additionally, a vision match function enables users to describe garments they have in mind, generating real-world product suggestions. Users can try on clothing items from a diverse range of models, ensuring a personalized shopping experience that matches individual styles and sizes.
When you search on mobile for certain celebrity makeup looks or terms like "spring makeup," you can try on products inspired by that look.
Now, all mobile users in the U.S. can match what they're picturing to real-world products on Search and the Shopping tab.
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