Google has taken significant action by removing over 180 apps from the Play Store as part of an extensive effort to combat a sophisticated ad fraud scheme. This scheme was responsible for tricking advertisers into paying for fake user engagement, affecting over 56 million downloads. The fraudulent apps, which were designed to appear as legitimate popular applications, inundated users with ads, deteriorating the overall user experience. The collaboration between Google and IAS was crucial in identifying and removing these deceptive apps to protect both users and advertisers.
Google's removal of over 180 apps involved in an extensive ad fraud scheme aims to protect users from deceptive practices that led to 56 million impacted downloads.
The fraudulent vapour apps, disguised as popular applications, tricked advertisers into paying for non-existent user engagement while bombarding users with persistent ads.
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