It's hard not to feel like you're a ball of yarn being played with by a cat when the ad tech industry is completely at the whims of Google, said Drew Stein, CEO of Audigent.
Google execs have been trying to placate everyone as best they can, meeting with execs, holding forums, participating in panels, and attending a 'war room' meeting to address grievances.
Ad execs have expressed frustration over the lack of clarity from Google regarding browser-level controls for third-party cookie tracking and the uncertain future of the Sandbox with no timeline provided.
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