Google is enhancing its advertising strategy by introducing search ads to AI Mode and expanding AI Overviews to desktop. Vidhya Srinivasan announced this initiative during Google Marketing Live, indicating a shift towards monetization in these AI-driven formats. Ads in AI Overviews, which were previously rare on desktop, are now aimed at providing quick connections to businesses for users. The initiative is set to roll out in various countries, allowing businesses more opportunities to engage consumers effectively as they move from discovery to decision.
People have been finding the ads within AI Overviews helpful because they can quickly connect with relevant businesses, products and services to take the next step at the exact moment they need them.
This expansion means businesses will have more chances to connect with people and support their journey from discovery to decision.
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