"Google Ads recently added a beta to bring in videos from your social campaigns into your ad campaigns. And now, Google is testing bringing in videos in Merchant Center. This change was spotted by Rakshit Shetty who posted a screenshot on LinkedIn."
"After adding Social video imports, Google Ads has now unlocked another powerful source."
"This means: Product-linked videos auto-surface during ad creation Faster creative setup for retail & ecom brands Better relevance between products and video ads Stronger performance for PMax retail campaigns Forum discussion at LinkedIn."
Google Ads added a beta to import videos from social campaigns into ad campaigns. Google is now testing Merchant Center video imports to link product data with video assets. Rakshit Shetty posted a screenshot on LinkedIn showing the Merchant Center video integration. Product-linked videos can automatically surface during ad creation to reduce manual creative setup. Retail and e-commerce brands can repurpose existing social videos for product ads, improving relevance between products and video creatives. The integration targets stronger performance for Performance Max (PMax) retail campaigns. The feature remains in testing and is being discussed by industry peers on LinkedIn.
Read at www.seroundtable.com
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