"Text guidelines is a campaign-level feature that allows you to refine your brand's message for assets made exclusively with text customization. These guidelines help you not only to meet business and brand requirements, but also to control the output of assets created with Google AI automatically when text customization is "ON"."
"Advertisers can now set even more guardrails by excluding specific words (e.g., avoiding "cheap" for luxury goods) or defining messaging restrictions to maintain a consistent voice."
"We're expanding beta access for text guidelines to all advertisers globally across AI Max for Search and Performance Max campaigns starting today, now with full language and vertical support."
Google Ads is rolling out text guidelines globally for all advertisers using AI Max in Search and Performance Max campaigns. This campaign-level feature allows advertisers to refine brand messaging for AI-generated text assets by setting specific guardrails, excluding particular words, and defining messaging restrictions. The tool helps maintain brand safety and consistency while scaling creative production. Advertisers can now exclude terms like "cheap" for luxury brands or establish voice guidelines to ensure uniform messaging. Early adopters including global brands like BYD have reported significant performance improvements while maintaining brand standards. The feature now includes full language and vertical support across all regions.
Read at Search Engine Roundtable
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