Google has updated its Google Ads policy documentation to clarify its review process. The update highlights the dual role of AI and human evaluation in identifying and removing policy-violating content. Google stated that their enforcement technologies, modeled on human decisions, work to protect users and the integrity of their ad ecosystem. By reviewing diverse sources like ads, accounts, and user complaints, and combining automated methods with manual oversight, Google aims to efficiently manage the overwhelming number of violations, which are in the billions each year.
Google is clarifying its Google Ads review process to explain how it detects policy violations using a combination of Google's AI and human evaluation.
In determining whether an advertiser or destination is violating our policies, we review information from a variety of sources, including ads, accounts, websites, content, user complaints, and third-party sources.
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