Google Ads has announced an important update for Performance Max campaigns, raising the description character limit to 90 across the board. Previously, one description was limited to 60 characters while the other four were 90. This change was noted by Yash Mandlesha on LinkedIn, emphasizing its potential to enhance ad messaging effectiveness. By maximizing the character allowance, advertisers can craft more compelling and informative descriptions that better capture audience attention, thereby improving overall campaign performance.
"Performance Max campaigns just got a minor tweak - earlier we had 1 short description with a 60-character limit, but now that's also been increased to 90 characters. So now, all 5 descriptions have a 90-character limit!"
"The update allows advertisers to create more impactful messages within Performance Max campaigns, adhering to the 90-character format for all descriptions."
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