"Google is planning to consolidate controls based on where the data is used, ensuring that Google Ads settings will exclusively control Google Ads data, while Google Analytics settings will manage data for behavioral reporting."
"This simplification of controls aims to streamline the consent process, enforcing user preferences consistently between Google Analytics and Google Ads, allowing customers to control how their data is collected."
"Starting June 15, 2026, Google Analytics will transition to using Consent Mode within Google Ads, aligning the collection of Google Ads cookies and IDs with user choices."
Google announced updates to data controls for Google Ads and Google Analytics, aiming to simplify and consolidate settings. The changes will ensure that Google Ads settings exclusively manage data for Ads, while Google Analytics settings will control data for behavioral reporting. This transition will enhance user control over data collection and preferences. Starting June 15, 2026, Google Analytics will shift to using Consent Mode for managing Google Ads cookies and IDs, aligning data collection with user choices.
Read at Search Engine Roundtable
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