"Campaign total budgets option is ideal when you have a set amount you want to spend over a specific period. It takes into account how much has been spent so far and adjusts spending daily to attempt to spend the total budget in the remaining days. There are no daily spending limits, and you will never be charged more than your total budget."
"(1) Go to Campaigns within the Campaigns menu Campaigns Icon. (2) Click on the plus button to create a new campaign. (3) Follow the steps to set up bidding, campaign settings, and assets. (4) Under "Budget", select "Campaign total budget". (5) Enter your campaign's total budget, then determine your campaign's "Start date" and "End date". Your campaign's "End date" can be adjusted to extend your campaign dates if needed."
Google Ads added Campaign total budget support for Performance Max campaigns, extending a feature previously available to other campaign types. Campaign total budgets are now available for Demand Gen, Search, Standard Shopping, Performance Max, and YouTube campaigns that include specific start and end dates. Advertisers enter a fixed total amount for the selected date range; the system tracks spend and adjusts daily delivery to attempt to use the remaining budget across remaining days. There are no daily spending limits, and total spend will never exceed the specified campaign total. The option is selected under Budget when creating or editing a campaign and requires start and end dates.
Read at Search Engine Roundtable
Unable to calculate read time
Collection
[
|
...
]