Google's release of version 19 of the Google Ads API features significant enhancements, especially for Performance Max campaigns, including new video assets and changes to brand guidelines. Among the notable additions are support for tall portrait marketing images in Demand Gen ads and new message assets for allowlisted accounts. The update signifies not only fresh capabilities but also the impending retirement of the AdWords API, which will stop function by the end of July, emphasizing Google's focus on evolving their advertising platform.
Google Ads API v19 enhances Performance Max campaigns with new video assets and updates brand guidelines, while introducing numerous other features and adjustments.
With the release of v19, Google Ads declares the sunsetting of the AdWords API, transitioning users to the updated Google Ads API after the final shutdown in July.
The update includes new asset types, particularly in Demand Gen ads, offering better customization and support, like tall portrait marketing images and message assets.
Version 19 marks a significant step in improving user experience by streamlining account management features and expanding the functionalities available for various ad formats.
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