Google is accused of rigging the automated auctions of ad sales to favor itself, undermining competition and causing significant losses to the publishing industry.
The Justice Department claims that Google's control over advertising technologies constitutes an illegal monopoly, impeding competitors and harming the market.
The trial will explore how Google's ad tech stack operates, with a focus on the speed and efficiency of automated auctions in the digital ad marketplace.
Once straightforward and limited, online advertising has transformed into a highly sophisticated system that targets users with precision, sometimes raising concerns over privacy.
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