G/O Media's disappointing 2023 was largely due to weakness in the digital ad market, but the company is optimistic about renewed advertiser interest in contextual targeting, which, Tosto said, has long been a focus of its direct sales efforts.
To lean into that opportunity, G/O Media announced Thursday it's introducing a new contextual targeting solution called Veritas Plus. The targeting tool combines first-party contextual signals and data on audience browsing behavior to create cross-site contextual segments that can be activated programmatically.
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