Global firms use AI at Indian hubs to bring more ad work in-house - AOL

Global companies are using AI in Indian hubs to bring more creative marketing work in-house. AI tools are used across marketing functions, including generating product images and videos, selecting influencers, and optimizing campaigns. Major advertisers across industries are adopting AI because it speeds up and scales campaign creation, helping reduce marketing costs. Kimberly-Clark reports cutting content creation time from nearly a month to two hours using an India-built AI platform that also supports influencer identification and campaign localization. Catalyst Brands pilots computer-generated product images and videos to reduce the need for shipping inventory for photo shoots. Roundel copywriters use AI to generate ads faster and respond more quickly to changing trends.

"Global companies are using AI at their Indian hubs to bring more creative work in-house, cutting turnaround time and their reliance on external agencies for advertising ‌as the new technology reshapes the ad industry."

"Kimberly-Clark, for instance, has cut content creation time from nearly a month to two hours using an India-built AI platform, which also helps it identify suitable influencers and localize campaigns across markets. Content creation two years back ‌took 24 days but now it "only takes two ⁠hours" due to AI, Kimberly-Clark India head Deena Dayalan said at a Reuters summit in Bengaluru."

"Catalyst Brands is piloting computer-generated product images and videos for its online listings that can cut the need ⁠to ship inventory around the world for photo shoots, India Managing Director Nihar Nidhi said. "Bangalore is at the nose of the rocket in terms of piloting and creating certain prototypes," Nidhi said, adding that "we are very close to being able to put some of these ​into production.""

"Copywriters ​at Roundel, Target's ad business, are using AI to generate ads ​faster and help the company respond more quickly to ‌changing trends, India President Andrea Zimmerman said. "Our business partners are actually seeing more value come back through that flywheel because we're able to move more," she said, adding that AI was opening up opportunities in areas such as loyalty and per"

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