A new report from StackAdapt reveals APAC marketers' struggles to adapt to the rapidly evolving digital advertising scene, despite significant growth prospects. Digital advertising is anticipated to constitute 69% of all APAC advertising spend this year, showcasing an 18% year-over-year growth rate. Yet, a staggering 83% of business leaders express concerns over the skillsets available within their organizations, while only 25% believe they are agile enough for today’s fast-paced market. The research highlights a need for marketers to re-evaluate strategies in light of fragmented channels and privacy regulations to enhance their effectiveness.
APAC marketers face a confidence gap in leveraging digital advertising despite the region's booming market, with many lacking the skills to adapt effectively.
Over three quarters of APAC business leaders express concerns about their skills while only a quarter feel agile enough to thrive in a fast-paced digital landscape.
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