According to Dcdx's Magnetic 100: Restaurants report, Gen Z's favorites include McDonald's, Wingstop, and Starbucks, highlighted by their strong organic conversation online. The report indicates that limited-time offerings and celebrity collaborations enhance brand appeal, especially for McDonald's. Notably, Crumbl Cookies and Raising Cane's broke into the top 10. As Gen Z's spending power is projected to reach $12 trillion by 2030, brands must compete for both dollars and online engagement, with the top few brands dominating conversations within the restaurant industry.
McDonald's, Wingstop, and Starbucks lead as Gen Z's favorite restaurant brands, driving significant online engagement and influencing market trends for retailers.
The report illustrates Gen Z's increasing spending power, anticipated to reach $12 trillion by 2030, making it a pivotal market demographic for brands.
Collection
[
|
...
]