"Fossil served as the first brand partner for the Ad Experiences solution, which combines targeting, creative, inventory, and measurement into one full-funnel product."
"The Big Tic campaign saw 20.5 million total impressions, including 4 million impressions across premium CTV apps, and a unique reach of 7.1 million."
"By achieving targeted business results, we enable brands to progress from awareness to conversion using a single intelligent platform."
"No other independent provider combines first-party consumer data with nearly 20 years of advertising reach at this scale."
Fossil experienced a significant 57% lift in brand recall and a 10% increase in brand awareness through InMobi's Ad Experiences solution. This full-funnel product integrates first-party data with inventory from the Glance platform, enhancing advertiser outcomes. The Big Tic campaign targeted U.S. consumers and generated 20.5 million impressions. Users engaged with the content for an average of 10 seconds, surpassing benchmarks. InMobi aims to simplify media buying and improve measurement transparency, leveraging AI to create tailored consumer experiences across multiple screens.
Read at www.marketingdive.com
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