Food delivery startup Wonder is set to acquire media company Tastemade for approximately $90 million. This acquisition provides Wonder with a content studio, production resources, and an advertising platform to further promote its brands. Founder Marc Lore envisions transforming Wonder into a mealtime 'super app' using AI to enhance meal ordering by seamlessly integrating Tastemade's cooking content. Following other acquisitions like Blue Apron and Grubhub, Wonder has successfully raised $1.6 billion to expand its offerings in the competitive food delivery market.
The acquisition allows Wonder to leverage Tastemade's content studio and advertising business to promote its brands and enhance user engagement.
Wonder aims to transform into a mealtime 'super app', integrating AI to simplify meal ordering directly from its kitchens.
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