The article outlines critical mistakes in LinkedIn Ads that can negate the platform's benefits, such as misusing age as a targeting criterion and enabling audience expansion without necessary adjustments. Instead of focusing on age, it recommends utilizing experience levels to improve decision-maker targeting and adopting predictive audiences to decrease costs while retaining high-quality leads. Additionally, it advises against turning on the LinkedIn Audience Network without proper optimizations to avoid ad dilution. Overall, strategic targeting and optimal use of features are essential for effective LinkedIn advertising.
Using age as a targeting criterion can lead to inaccuracies in audience targeting, as LinkedIn inherently lacks direct age data, leading to potential misalignment with messaging.
By enabling audience expansion without adjustments, advertisers risk diluting their targeted efforts, whereas predictive audiences maintain high ICP fit and drive more effective ad engagement.
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