"Two executives at agencies working with early ChatGPT advertisers said they haven't yet been able to prove the ads have driven any measurable business outcomes for their clients."
"OpenAI hasn't yet offered marketers any automated way to buy ad space. Buyers have had to rely on making phone calls and sending spreadsheets and emails to OpenAI representatives, one ad executive said."
"The company has said ChatGPT will be showing ads to all U.S. users of the free and low-cost version of the chatbot in the coming weeks, one of the people said, which would be a significant jump from the portion of users it showed ads earlier in the pilot."
OpenAI's ChatGPT advertising platform provides minimal data to advertisers, resulting in challenges in proving ad effectiveness. Executives from agencies report that they cannot demonstrate measurable business outcomes from the ads. The platform lacks automated purchasing options, requiring manual communication for ad placements. OpenAI plans to expand ad visibility to all U.S. users of the free and low-cost versions of ChatGPT. Advertisers are encouraged to enhance ad performance by providing varied text and visuals.
Read at Search Engine Roundtable
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