In an interview with the Financial Times, Google Search Head Elizabeth Reid discussed the evolution of query patterns, highlighting significant user growth. Younger users are driving demand for longer and more complex searches, including multimodal inquiries that combine text and images. Reid addressed the implications of generative AI, acknowledging its potential for errors but emphasizing efforts to enhance accuracy and factuality in search results, showcasing Google's ongoing commitment to adapting to user needs and integrating advanced technology into their search framework.
We see some of the strongest growth in [Google] Search and people issuing more queries.
They start asking more nuanced questions.
We see a lot of growth in multi-modality: people asking these text-plus-image questions.
We have weighted factuality and put extensive work into that.
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