Intent IQ has partnered with Fandom to enhance identity resolution amidst cookieless environments, improving ad targeting for Apple's user base. This collaboration realized revenue increases between 55% and 140% from cookie-less audiences. The Intent IQ Bid Enhancement solution utilizes an alternative ID system that covers over 180 million North American users and delivers 50 billion ad opportunities daily. This partnership not only enhances addressability for advertisers but also supports higher revenue through better inventory monetization for publishers, signaling a notable advance in privacy-compliant advertising strategies.
“Through the partnership, Fandom observed revenue lifts from cookieless users ranging from 55% to 140% across their website properties.”
“With the Intent IQ partnership, Fandom aimed to increase addressability and revenue for advertisers across cookieless environments, particularly those with premium audience such as iOS and Safari.”
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