Fanatics and Ticketmaster are forming a partnership that enables Fanatics to sell tickets and Ticketmaster to sell merchandise. This collaboration raises concerns regarding the customer experience given the historically bad reputation of both companies. Fanatics' leadership expressed an ambition to create a comprehensive offering by leveraging Ticketmaster's market position, hinting at the potential for future developments. The partnership reflects a trend towards consolidating services, despite skepticism about how well it will serve customers, as users hope for a more streamlined experience amid previous disappointments.
You know those two companies you most associate with incompetence, miserable user experiences, and hostility toward their customers? Well, they're going to join forces.
When you look at the market position that Ticketmaster has built—we wanted to make sure we had as broad and comprehensive an offering as we could.
These days, it's important that as many of my potential experiences as possible be clumsily crammed into a single location.
If we're lucky, maybe this is just the start of a true conglomerate.
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