Firsthand, a New York-based startup led by co-CEOs Jonathan Heller and Michael Rubenstein, has raised funding to innovate marketing through AI agents. Their previous funding round brought in $6.6 million, with key investors like Radical Ventures and angel supporters from the tech industry. The company envisions AI as a transformative communications tool for marketers and consumers, moving beyond current automation trends. Firsthand's data management system, Lakebed, allows these agents to engage consumers effectively while maintaining data rights across various parties, highlighting the potential of AI in establishing meaningful brand-consumer relationships.
Firsthand enables marketers and publishers to engage consumers through AI agents, which can be distributed on their own sites and on other sites as paid media.
A lot of the stuff that's described as agents today is optimizing or automating marketing as it already exists; we think the opportunity is so much different and bigger than that.
#artificial-intelligence #marketing-technology #startup-funding #consumer-engagement #data-management
Collection
[
|
...
]