DoubleVerify has agreed to acquire Rockerbox for $85 million in cash, marking a significant step in expanding its ad tech business. The acquisition aims to enhance the measurement and optimization of advertising campaigns, with an emphasis on outcomes as marketers demand more from their ad budgets. Founded in 2008, DoubleVerify provides tools to help advertisers navigate media quality, while Rockerbox focuses on media measurement. The deal is expected to close in early Q2 2023, and both companies have collaborated on previous campaigns, hinting at a synergistic relationship.
DoubleVerify’s acquisition of Rockerbox for $85 million signifies its commitment to enhancing ad performance metrics, aligning with the industry's pivot towards measurable outcomes for ad spend.
Mark Zagorski, CEO of DoubleVerify, emphasizes that this acquisition is part of an 'ongoing evolution' to improve how advertisers measure and optimize their campaigns effectively.
Collection
[
|
...
]