Meghan Markle is set to launch her new lifestyle brand, As Ever, in spring 2025, following earlier hints of the venture as American Riviera Orchard in 2024. This move signifies a clear shift from her royal life, as she embraces entrepreneurship after stepping back from royal duties in 2020. Partnering with Netflix, As Ever aims to sell various products, including jams. Previously, the couple had diverse commercial ventures, with successes like Harry's memoir and Meghan's podcast, Archetypes, though major contracts with Spotify ended amid mixed results.
Meghan Markle is launching her new lifestyle brand, As Ever, in spring 2025, moving further away from her royal past and into the business world.
Initially teased as American Riviera Orchard in 2024, As Ever will focus on lifestyle products, including jam, with a partnership with Netflix.
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