Last quarter, Disney's combined streaming portfolio, including Disney+, Hulu, and ESPN+, made a profit for the first time, earning $47 million, a stark improvement from previous losses.
CEO Bob Iger emphasized the importance of expanding programming variety to boost engagement, mentioning aggressive bundling efforts with ESPN to achieve this goal.
Disney's strategic content bundling with ESPN+ and Hulu on Disney+ not only aids in subscriber retention but also attracts higher advertising budgets, leading to a 20% YOY increase in streaming ad revenue.
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