"EX+ was created to provide publishers with easy, secure, and effective access to multichannel, global demand, combining transparency in monetisation with flexible management options (managed account or self-service) and new advertising opportunities to help maximise revenue for their inventory partners."
"The platform is designed to give full control over inventory, high-quality demand paths, complete transparency, and optimised monetisation tools, ensuring each impression connects with the best possible demand partner while maximising revenue efficiently and without operational hassle."
"This event reinforces our commitment to collaboration and continuous improvement. It positions us as a programmatic partner to watch, providing clients with efficient, transparent, and results-driven solutions."
EscalaX held a Madrid event to present EX+, its supply side platform designed specifically for publishers. The platform provides publishers with complete inventory control, access to high-quality demand, full transparency in monetization, and flexible management options including managed accounts or self-service models. EX+ combines advanced technology with human-centered service delivery, ensuring each impression connects with optimal demand partners while maximizing revenue efficiently. The event featured networking, idea exchanges, and platform demonstrations, reflecting EscalaX's philosophy that innovation emerges through dialogue and collaboration. For advertisers, EX+ guarantees access to quality inventory in safe, clean environments. The platform represents EscalaX's commitment to being a transparent, results-driven programmatic partner.
#programmatic-advertising #supply-side-platform #publisher-monetization #digital-advertising-technology #demand-management
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