Equativ announced the incorporation of GreenPMPs™ into its Maestro platform, allowing advertisers to decrease carbon emissions during digital campaigns without sacrificing effectiveness. Following their merger with Sharethrough, which introduced GreenPMPs™ in 2022, this advancement enables real-time environmental optimizations. With a mere toggle, advertisers can filter out high-emission sites, resulting in up to 25% reduction in carbon emissions while enhancing performance. Nearly 15,000 brands have adopted this approach, demonstrating impressive results such as Horizon Media's reports of over 50% emissions reduction and significant improvements in key performance indicators like viewability and CTR.
Equativ's integration of GreenPMPs™ empowers advertisers to cut carbon emissions from digital campaigns while improving performance, all in real-time.
The GreenPMP™ integration in Equativ's Maestro platform allows for low-carbon ad campaigns by blocking high-emission sites, achieving significant carbon reductions.
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