One big reason rose to the top: data privacy regulation spooked Oracle. The fear of a GDPR fine, and external questions about how a subsidiary's data might end up in the hands of its advertising data business, meant that the $300 million was more trouble than it was worth.
Senior Editor Alyssa Boyle shares why marketers should think beyond just June to reach gay audiences, emphasizing the importance of respecting privacy. Contextual rules over audience targeting and the risks of compromising sensitive information are highlighted.
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