"Elon Musk just made a big promise during a livestream talking about advertising on X: the ads will soon be so good, you'll actually look forward to them. "We want to change that completely to where you can even go on X and you look forward to the ads, where you're actually interested to see what ads show up because they're going to be for products and services that you want," Musk said during a presentation to advertisers."
"The way X plans to get there is through Grok, the company's in-house AI. Instead of targeting based on demographics, the company says that Grok builds interest graphs from what people like, post, and view. Advertisers are encouraged to upload specific product catalogs-say, a collection of running shoes or iPhone cases-and let AI handle the rest. Behind the scenes, X says the system is working. According to Musk, click-through rates more than doubled in three weeks, and conversions are up 37 percent."
Elon Musk vowed that X ads will become so relevant that users will look forward to them. X plans to use Grok, the platform's in-house AI, to build interest graphs from likes, posts, and views rather than relying on demographics. Advertisers can upload product catalogs and let AI match items to users. X reported more than doubled click-through rates in three weeks, conversions up 37 percent, and cost per conversion down 30 percent. X is replacing the previous ad system, introducing real-time targeting, reply ads, dynamic product campaigns, and Shopify integration. Skepticism remains about whether users will actually anticipate ads.
Read at Inc
Unable to calculate read time
Collection
[
|
...
]