Julie Bornstein, with a goal to create a personalized online shopping experience, has launched Daydream, an AI-powered fashion discovery platform. Drawing on insights from her extensive career at major retailers, Daydream represents the realization of her vision in the evolving landscape of e-commerce. Inspired by advances in AI technology, particularly after the emergence of ChatGPT, Bornstein aims to provide consumers with tailored shopping experiences and capitalize on first-mover advantages in a competitive market. Daydream aims to engage customers through nuanced interactions and build a robust ecosystem for fashion brands.
Bornstein envisions a future where online shopping is highly personalized and intuitive, culminating in Daydream, an AI marketplace designed for seamless fashion discovery.
Julie Bornstein believes Daydream is the culmination of her experience across various fashion brands, ultimately waiting for technology to enable her vision of personalized shopping.
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