According to CEO Mark Zagorski, DoubleVerify has secured 70% of the Moat advertiser RFPs it participated in, snapping up big clients including P&G and Google.
Zagorski pointed out that the competitive landscape shifted dramatically when Oracle shut down its advertising services, leaving former Moat clients searching for new partners.
The RFP process was expedited from months to roughly six weeks, with aggressive technical due diligence to secure these client wins, which are promising but with delayed revenue impact.
CFO Nicola Allais emphasized that while the new client acquisitions are impressive, they will not immediately reflect in the company's bottom line.
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