DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (February 14th, 2023), announced the launch of the industry's first-ever scalable solution to verify viewability on Connected TV (CTV).This expansion of viewability enables advertisers to measure the delivery of the DV Authentic Ad TM - a proprietary, MRC-accredited metric that ensures consistent media quality across environments - on CTV.
[
add
]
[
|
|
...
]