""There is no doubt that TikTok has become an essential advertising environment for leading brands. Understanding how consumers engage with those brands has become critical to evaluating current and future campaign success," said Mark Zagorski, CEO of DoubleVerify. "By leveraging our proprietary AI analytics capabilities and integration with TikTok, we have expanded DV Authentic Attention on the platform, giving advertisers a powerful new way to measure and optimise performance, and helping them identify what truly drives engagement and outcomes like never before.""
"Through its strong partnership with TikTok, DV now delivers granular, impression-level insights that uncover how ad exposure and audience engagement combine to influence attention and performance across ad sets, formats, creatives and objectives. Improve creative impact: Identify creative fatigue and optimise ad effectiveness using DV's Attention Index, Exposure Index-including Time In-View metrics-and Engagement Index. Maximise campaign performance: Shift investment toward high-attention campaigns, creatives and placements to enhance media efficiency and impact. Enable smarter benchmarking: Compare performance across TikTok campaigns, ad sets, formats, verticals and regions to guide future creative and targeting strategies."
DoubleVerify expanded DV Authentic Attention to TikTok, marking the first badged TikTok Marketing Partner offering for attention measurement that integrates direct impression-level signals. The integration provides granular, impression-level insights revealing how ad exposure and audience engagement combine to influence attention and performance across ad sets, formats, creatives and objectives. Advertisers can identify creative fatigue and optimise effectiveness using Attention, Exposure (including Time In-View) and Engagement Indexes. Campaign investment can be shifted toward high-attention campaigns, creatives and placements to enhance media efficiency. Performance can be benchmarked across campaigns, ad sets, formats, verticals and regions to guide targeting and creative strategy.
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