Online marketingfromSocial Media Today3 days agoTikTok's Phasing Out its Custom Identity Option for AdvertisersTikTok will require all advertisers to run ads through verified TikTok profiles beginning early 2026 after phasing out the Custom Identity option.
Marketing techfromExchangewire1 month agoDoubleVerify Becomes TikTok's First-Ever Badged Partner for Attention Insights - ExchangeWire.comDoubleVerify expanded DV Authentic Attention to TikTok as the first badged TikTok Marketing Partner, using impression-level signals to measure attention and optimise campaign performance.
Video gamesfromKotaku4 months agoThe First Descendant's Awful AI TikTok Ads Somehow Aren't As Bad As The ExcusesThe First Descendant's TikTok ads, featuring AI fakes of streamers, faced backlash for their poor quality and ethical implications.